Kategorier
Healthcare

Creating a new identity

DryDawn – a new universe came to life.

The patient resource-centre is build up in decks, telling the story in a visual clear and appealing way using bright colours and low detailed illustrations. The use of bright colours, parallax moving objects is set to make the users feel good when researching the site, reading about nocturnal bedwetting causes.

Working on a name that could embrace the resource-center, designing a suitable universe with logo, typography, colours and characters that targetted the main users.

The flow and IA was extremely important, to tell the story having both the children, the parents and HCP in mind when generating the complete design.