The Online Flagship Store

“The concept that we embraced and unfolded was ‘Get closer’. To the product. To the material. To a certain color palette. To the designer. To selecting an item. With customers that research online, but in majority purchase offline, the closest by we could get them was through big images, big videos. It was just a matter of unlocking the wealth of content Fritz Hansen already had, through both their website as well as their social platforms.”

Art Director Magnus Thorbøll Ørum-Hansen

High end Luxury Brands: Full blown global launch promoting the new Physical and digital flagship store.

Concept development, content colaboration & design Workshops with Marketing & IT, delivering tools to lift brand through a clear strategy, Sketching, Ideating, designing and prototyping

Example of UX-Sketches, desktop- and mobile view on product page